Wi-Fi Direct

I predict Bluetooth technology stocks are going to be in for a rough time in the next few years.

Over the past few years Bluetooth technology has just barely become consumer friendly. Bluetooths arrival is so recent you might have missed it. So here is a brief description... Bluetooth is an open wireless technology standard for exchanging data over short distances (using short wavelength radio transmissions) from fixed and mobile devices, creating personal area networks (PANs) with high levels of security (wikipedia).

You've seen it...Bluetooth technology makes those funny looking hands-free cell phone ear pieces work.

So why would that technology be in trouble, you're thinking?

Wi-Fi Direct, that's why.

According to Computer World Wi-Fi Direct is a new technology designed to allow peer-to-peer Wi-Fi connections between devices like smartphones and cameras without a traditional Wi-Fi network or the need for Wi-Fi access points.

I know what you're think (again)...isn't that exactly what Bluetooth does?

You're right, it is what Bluetooth does but, Wi-Fi Direct does it better...much better.

Bluetooth can connect to devices up to only about 10-30 feet away. Wi-Fi Direct's range is about thirty times that. It can establish connections with devices almost 900 feet away.

So, think of it this way...lets say next week Steve Jobs asks me to become a partner at Apple...You know, like a consulting or something.

We're at Apple's Monday morning briefing meeting. The Apple CEO asks me...Hey, Tony I think we should put Bluetooth in all of our devices...iPads, iPods, iPhones, iMacs, everything we make...what do you think partner?

I say... Steve, get with the times bro, Bluetooth is done. We need to make our devices Wi-Fi Direct compatible, forget Bluetooth, man.

Why do you say that T?

Because Wi-Fi Direct is thirty times stronger.

Wow Tony... I'm sure glad I hired you as my consultant.