Monday, December 23, 2013

Robo-Agents: Using drones to market real estate

Drones - remotely piloted aircraft - have been much in the news these past few years as weapons systems in the war on terror.  However, like most technology developed for the military, drones are increasingly being used for civilian purposes.  A story in today's New York Times explains how brokers handling multimillion dollar properties are now using remotely piloted drones to capture video footage that's included in slick marketing videos.  The story describes efforts to sell a house in Greenwich, Connecticut that included having the drone fly over the exterior of the house but then also fly within the interior of the home, capturing video all the time.  I don't think we'll be seeing drones used in Greater Lowell to help market homes anytime soon - those quoted in the NYT article say the cost and effort are only justified with multimillion dollar homes - but as the cost of the technology drops as it inevitably will, I suspect this technique will arrive in our vicinity sooner rather than later.

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