Monday, November 28, 2011

Cyber Monday Growing

I remember a few years back when I first wrote about Cyber Monday, I thought it really was just another marketing gimmick for retailers.

I guess I was wrong.

Cyber Monday has become a major shopping event and a major money maker for retailers.

It is not just a shopping day for techie people anymore. In fact, experts estimate that 120 million people will shop online today with sales topping of $1 billion. That's about 10% of all holiday sales.

I found it interesting to discover that 71% of people who own a tablet computer will shop online and 53% who own smartphones will shop online.

The increase in Cyber Monday sales is a true indication that more and more people feel safe shopping online. Of course, the Internet is threatened by hackers and phony deals, but online consumers have become more sophisticated and better at steering away from dangerous Internet areas. This new consumer confidence has led to a 20% increase in 2010 sales over 2009.

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