Using Social Media in Business

This morning I participated in a panel discussion of the role of social media in business promotion at a meeting of the Greater Merrimack Valley Convention and Visitors Bureau. We talked about blogs, Facebook, Twitter and YouTube. When I asked "what makes a good blog" I replied that frequent updates are essential. Visitors to your site get into the habit of stopping by; if there's always new content, they'll continue to return but if there's nothing new, they'll go elsewhere. I also think that using your website, your blog, Facebook and Twitter to promote each other is essential. That's something we hope to improve here at the registry this summer. The use of video will also continue to grow. Right now, we're working on some instructional videos of short duration on topics such as using our website, how to record a document, and many other topics.