Wednesday, July 14, 2010

Apps Just For You

Google just intensified the Smart Phone war big time.
First a little background...Several years ago Google developed a software that runs smart phones called Android and made it available to all smart phone manufacturers.
And some pretty big names took advantage of it...Texas Instruments, HTC, LG, Motorola (just to name a few) all began making their own version of the Andriod phone (remember the Driod commerical during the Super Bowl?).
Today Andriod driven phones out sell both iPhone and Blackberry.
Now this is how Google “kicked the battle up a notch”...
In the words of Steve Lohr of the New York Times, “Google is bringing Andriod software development to the masses”.
In other words Google developed a kind of “Lego style” software that allows Andriod users to develop their own Apps... They call it...the App Creation Program.
Think about the potential!
You could completely personalize your smart phone by running Apps that specifically deal with “your” needs. Here is an example...Using the phones GPS capability you could develop an App that would send a text message out to your Lowell friends every time you visited the city. Pretty cool right...
And listen to this one. A nursing student that took part in testing Google’s new App Creation Program developed an incredible App. Using the phones accelerometer (that’s the thing that changes the screen when the phone is turned sideways) the nurse developed an App that programed the phone to call an emergency number if the person holding it fell down. How about something like that for an aging parent or friend?
I’m betting the ability to create Apps for your own phone App is going to take off and give a huge advantage to Andriod phones over the competition. In the future when someone asks "is there an App for that", I think the anwser just might be "no, but I'll make one".
Watch out iPhone

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